YAHOO SEARCH MARKETING

You create an ad to appear in search results.

• You choose keywords related to the products or services your business sells.
• You write a text ad to promote your business in search results.
• You decide the maximum amount you want to pay each time your ad is clicked.

Interested customers search for what you sell.

• When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
• Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.

When customers click your ad, they go to your web site.

• You pay only when your ad is clicked in search results—not every time it is displayed.
• The amount you pay is based on the maximum cost-per-click you specified.